Would you like a Passionate Knowledgeable Expert Creative Digital Marketing Partner that helps you grow?
"There is an art to getting great marketing results"
Facebook & Instagram Advertising Services
I specialise in fully managed, done-for-you Facebook and Instagram ad services. Having a run a wide range of campaigns in dozens of industries, I combine optimised campaign setting with high converting creative to deliver fantastic results.
Google Ads Services
Running highly effective Google ads campaigns can provide a great return of investment. When we combine a highly targeted campaign we can often deliver a marketing lever that can be toggled up and down depending on your capacity and demand.
SEO - Google Ranking
Any good business plan should consider a medium to long term goal to rank well for highly profitable keywords. We have a record of finding and ranking well for keywords that drive profits across several industries.
Conversion Rate Optimisation
The quickest way to improve your marketing efforts can come from optimising your purchase or lead pages. The benefits of optimal page conversion can be felt across all your inbound marketing spend.
Web design
If you need a modern website that takes you to be a market leader our web design services are fast and elegant.
All-in-One Service
*MOST POPULAR
The best way to maximise leads or sales and save thousands is to use Surplus Leads to handle all your digital marketing needs. It’s like having the best two hours of a marketer every day working to grow your business. We use all our services you just tell us who your ideal client is.
True All Rounder
I got introduced to Scott after having some issues with my previous marketing company. Scott came and within a very short period of time turned the whole thing around and improved on every single metric. He has excellent communication, and knowledge of all aspects of marketing. He is well versed on the current trends and not afraid to think outside the box. I look forward to working with him long term and highly highly recommend him.
“We know that our services are accountable to the ROI they generate and because of that, we leave no stone unturned.”
Cost per Lead: Improved from to $27.46 to $19.33 (+29.6%)
75% Increase in leads
Result: From a struggling flow of work to Full Capacity in two weeks!
Customers reviews
What Our Client say
Facebook & Instagram Advertising
Facebook advertising services are accountable to the ROI they generate and because of that, I leave no stone unturned.
Successful Campaigns are a combination of good market research and audience selection, good creative and reliable reporting.
My proprietary metrics for Facebook provide a clear and transparent picture of the success of your project.
These services cover everything you need to achieve fantastic results, including:
Ad account audit
Provided you have previous Facebook ad account activity, I start with an extensive ad account audit which can help me identify areas for improvement and speed up the optimisation process.
Full campaign structure
Most of the Facebook ad campaigns I create follow a unique target audience structure. This allows for testing multiple variables prior to leveraging Facebook’s ai targeting process for scaling the campaign
Extensive audience research
I use Facebook’s audience insights tool, along with your knowledge of your ideal customers to perform extensive audience research. Through this research I can often find previously overlooked high-performing targeting options.
Audience creation
Where possible, I can use your digital assets to create custom audiences and lookalike audiences that can be targeted. I also create the framework within your ad account for newly engaged audiences to automatically be added to retargeting lists.
Ad creation
I use your best images/videos, or source alternatives where necessary, and use our copywriting experience to create a range of high-converting ads.
Pixel tracking
I set up all the necessary Pixel tracking within your Facebook ad account and provide your webmaster, or whoever deals with your website, with the code and installation instructions.
Location targeting
By researching the area in which you operate, and where most of your customers come from, I establish the best locations to advertise to. This will take into account predicted audience size and the products and services you offer.
Audience adjustments and budget reallocation
I use conversion and audience insights data to find the groups of people (demographics, interests, etc.) that respond best to your campaigns. I then use that and my propriety data to optimize your campaigns.
Ad testing and optimisation
I monitor the performance of each ad, pausing the underperformers and creating new ads to test against the best performers. I like to continually test new ad creative as we know this is often an area that can make a big difference to your ROAS (return on ad spend).
Placement targeting adjustments
I use conversion data and engagement reports to assess how well each placement is performing. If certain options are significantly outperforming others, I’ll divert budget accordingly.
Strategic adjustments
I make any necessary strategic adjustments, including new campaign and sales funnel creation to ensure your Facebook advertising campaigns are delivering the best results possible.
Traffic Light Reporting
We make easy for you to monitor the performance of the campaign on a daily basis. The Traffic light system enables you to make sound business decisions and when a campaigned should be scaled and when it needs to pivot.
The opportunity to provide Facebook services and transform businesses by doing so, is a true privilege. I have been very fortunate to work with many fantastic business owners, entrepreneurs and Service providers.
Seeing businesses take off because of high-converting Facebook campaigns is incredibly exciting. It is something I love being a part of and something I’m very excited to continue doing.
I’d love to be a part of your journey and help you take your business to the next level with my Facebook advertising expertise.
If you would like to find out more about my Facebook services and how I can help you grow your business, fill in the form below..
Chat to Scott about Facebook Advertising
Here are some Facebook Ads results I have generated for clients..
Sales: Event (Facebook)
Sales:
$115,142.61
Ad Spend:
$5,843.29
ROAS (Return on Ad Spend): 19.07x
Result: The Event Sold Out on day 1 and made twice as many sales then budgeted!
Sales: Ecommerce (Facebook)
Sales:
$25,142.61
Ad Spend:
$3,776.64
ROAS (Return on Ad Spend): 6.66x
Result: After providing a recommendation on User Experience improvement the ROAS improved to 19x
Leads: Ecommerce (Facebook)
Clients Goal: 520 leads $800 Spend
Leads:
1,443
Ad Spend:
$391.60
Cost per Lead: 27 Cents
Result: 177.5% more Leads 51% Less Spend
Google Advertising
Google advertising provides great opportunity to deliver a very targeted campaign and profitable outcome.
Successful Campaigns are a combination of good market research, good creative and reliable reporting and often actions that are opposite to the defaults or recommendations offered by Google.
These services cover everything you need to achieve fantastic results, including:
Ad account audit
Provided you have previous Google ad account activity, I start with an extensive ad account audit which can help me identify areas for improvement and speed up the optimisation process.
Full campaign structure
Most of the Google ad campaigns I create follow a unique keyword structure. This allows for testing multiple variables prior to scaling the campaign
Audience adjustments and budget reallocation
I use conversion and google reporting data to find the keywords that respond best to your campaigns. I then use that and my propriety data to optimize your campaigns.
Google tracking Codes
I set up all the necessary tracking within your Google ad account and provide your webmaster, or whoever deals with your website, with the code and installation instructions.
Traffic Light Reporting
We make easy for you to monitor the performance of the campaign on a daily basis. The Traffic light system enables you to make sound business decisions and when a campaigned should be scaled and when it needs to pivot.
Chat to Scott about Google Advertising
Leads: Service Industry (Google Ads)
Cost per Lead:
Improved from to $27.46 to $19.33
(+29.6%)
Number of Leads
75% Increase in leads
Result: From a struggling flow of work to Full Capacity in two weeks!
Leads: Service Industry (Google Ads)
Cost per Lead:
$13.87
Average Customer Value:
$480
Result: From a dried up lead network to 2 month Waitlist in 8 months
Search Engine Optimisation (SEO)
Ranking well in Google is recommended when playing the long game. I’ll first assess if ranking number one for your industry is easy and or worth your investment.
My main focus is to rank for keywords that commercially bring you more business! I often see the mistake of SEO agencies boasting about number one rankings that simply don’t generate income for the client
I’ll answer the strategic management level questions you might have…
- When should I spend money on SEO vs Google Ads vs Facebook?
- What’s strong, what’s weak in your current approach?
- What can we scale?
- How much can we scale and what will it cost?
- Which keywords should I try to rank for?
- What should be measured?
- How can I reduce my marketing costs without losing your volume of leads/customers?
These services cover everything you need to achieve fantastic results, including:
Industry Keyword Research
I’ll provide insight to the keywords that you should attempt to rank highest for, based on commercial value.
SEO Audit
Assessment of your current rankings and a plan for SEO improvements
On-Page Optimisation
Use of current best practice knowledge to structure your on-page content to give your pages the best chance to rank number 1.
Off-Page Optimisation
A well balanced approach towards backlink creation.
Rank Tracking + SEO output
I use premium tracking services to monitor movements in your target keywords as well as data to measure the performance of organic search sale or leads
Chat to Scott about SEO
SEO: Ecommerce (SEO)
Clients Goal: Increase Sales from organic traffic
Sales:
51.24% increase in #sales
Revenue
23.44% increase
Result: Only 5 months SEO to increase Revenue by 23%
We were able to generate $12K in sales for this product after 1 month.
Conversion Rate Optimisation (CRO)
It doesn’t matter how good your marketing is, the success of your campaign often comes down to how many sales or leads that are generated through your website.
I can often identify modifications that can be made on your site that can double your conversion rate or halve your marketing spend.
When I combine my UX principles, key data and best practice knowledge we can accelerate your conversion. I often see the mistake of agencies wanting more advertising spend to increase sales when simple website changes can deliver the same result.
One of my best clients Australian Bakery and Pizza grew their leads by 45% with a few simple changes.
Or bookiLive who is growing their driving school booking software business.
I’ll take an audit of your current User Experience and recommend the changes that will provide your biggest wins!
These services cover everything you need to achieve fantastic results, including:
CRO Audit
My CRO audit studies the unique behaviour of your customers. I delve deep to identify what makes your customers tick, adding the right features to maximise your conversion opportunities.
Measure and make data based changes
Find out where your ecommerce website is leaking revenue.
On-Page Optimisation
Use of current best practice knowledge to structure your on-page content to give your pages the best chance to get the goals your trying to acheive.
Test and Improve
CRO is a continuous, iterative process.
My monthly CRO program ensures your ecommerce website or lead generating website is always increasing in conversion rate, average order value and reducing your Cost per Acquisition (CPA) – in some cases leading to up to 45% increase in revenue, without increasing ad spend!
CRO: Ecommerce (CRO)
Clients Goal: Increase Sales
Sales:
19% increase in sales
Result: Only 1 (took 5 mins to implement) change created 19% increase in sales
CRO: Service Industry (CRO)
Clients Goal: Reduce Cost Per Conversion
Conversion Rate:
Conversion Rate Cost:
40% decrease in Cost per Conversion
87.83% increase in conversion
Result: Only 5 simple changes created 87.83% increase in conversions
